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Why is it that potential isn’t doesn’t automatically translate to highly successful, why do those who should be successful not automatically rise to the top?

Jane seemed to have the world at her feet. After several very successful assignments in her company, she was looking forward to rapid career progression. Other companies sought her out. Suddenly a wide range of options were available to her.

ABC Inc had become successful selling a small range of niche kitchenware. After experiencing some success, the company had received multiple proposals for additional product ranges and supporting products – many of them digital applications. The board was keen to pursue a number of them.

Jim Collins wrote about the undisciplined pursuit of more. There is a hidden trap for the unwary that comes with increased options and opportunities – the temptation to move away from your dream, vision and purpose – and both organisations and people can be caught.

There is a simple 4 step, disciplined process to draw on when faced with broadening opportunities, to help in the decision making process.

1. Revisit Your Purpose and Vision

By touching base with your building blocks – Vision, Purpose, Values and your Dreams – you are building understanding of what is important to you as a person or as an organisation.

2. Reevaluate Your Passion

This is a precursor to eliminating the unnecessary. Rather than searching for good opportunities – there are many of them – reevaluate what makes you or the business tick. What makes people excited? What taps into people’s skills? What are they passionate about? How can we make a difference in the world?

3. Eliminate the Unnecessary

Like decluttering your house or your wardrobe, personal lives and businesses also need to identify the unnecessary and “garbage bag” it. It can take some time. What ideas from the past are important? What legacies are we carrying that we should no longer carry? How are our routines, our processes and systems perpetuating the unnecessary? What in our life or business, is not aligned with our Purpose and Vision? Make changes, focus and streamline your life, your business. Take the time to ensure this step is done well.

4. Eliminate the Distractions

In every opportunity, evaluate whether it is distracting, diffusing, uninteresting, unaligned, or an interesting possibility that is aligned with Vision and Purpose. Each decision should be a strategic decision rather than a haphazard process of choice. This activity is an ongoing one, not one scheduled for the yearly review or strategy meeting. You will reject some really great opportunities, but that is what discipline and focus is all about.






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